Blockchain technology and Web3 let companies engage with users beyond initial purchases, argues Dispatch head of product Sean Spector.
Blockchain technology and Web3 have the potential to transform the way companies engage with their customers by providing a more transparent, secure, and decentralized platform. With blockchain, companies can create decentralized applications (dApps) that offer new services and features to their customers, beyond just the initial purchase.
For example, with blockchain-based loyalty programs, customers can earn rewards for their engagement with the company, such as writing reviews, referring friends, or participating in surveys. These rewards can be stored on the blockchain, and customers can redeem them for discounts or other perks.
The Benefits of Web3 and Blockchain-Based Technologies for Customer Engagement
In addition, blockchain-based marketplaces can allow customers to buy and sell goods and services directly with each other, without the need for intermediaries. This can create a more seamless and efficient user experience, while also giving customers more control over their data and transactions.
Furthermore, blockchain can enable new forms of digital ownership and governance, such as non-fungible tokens (NFTs) and decentralized autonomous organizations (DAOs). These technologies can allow customers to have a stake in the companies they engage with, and to participate in decision-making processes related to the products and services they use.
Overall, by leveraging blockchain technology and Web3, companies can create new and innovative ways to engage with their customers beyond the initial purchase, leading to a more loyal and engaged customer base.
Dispatch: Simplifying the Transition to Web3 Marketing for Businesses
Dispatch, a marketing firm, believes that marketing in the Web3 world will be different from just sending newsletters. According to Sean Spector, the head of product at Dispatch, many companies are exploring the possibilities of Web3 and blockchain-based technologies. Dispatch aims to help these companies transition smoothly from Web2 to Web3 by offering a full-stack marketing tool. Dispatch is incubated by IEX, an exchange that was made famous in Michael Lewis’ book “Flash Boys.” The New York-based company is building a way to simplify the transition to Web3 and provide a new way to engage customers. Dispatch aims to work with companies that already have successful social media playbooks like Instagram and Facebook.
Dispatch: Revolutionizing Web3 Marketing with Full-Stack Tools and NFTs
Newcomer company Dispatch believes that marketing in Web3 will be different from traditional methods like newsletters. It aims to help businesses transition from Web2 to Web3 with its full-stack marketing tool specifically designed for Web3. Simplifying this transition also offers a new way for businesses to engage with customers. Dispatch’s focus on onboarding businesses to Web3 includes talking to brands with established playbooks on how to leverage social media tools like Instagram and Facebook. Dispatch provides analytics, infrastructure, and messaging tools that can be used by businesses to access Web3, much like a social media network. The company addresses the long-established way of communicating with customers through newsletters, which does not work in Web3. Dispatch provides a solution that enables brands and token issuers to communicate directly with the wallet addresses connected to their communities via non-fungible tokens (NFTs).