The EV company’s short-lived experiment with Bitcoin helped crypto advocates at Adidas “start the conversation” around blockchain, said its Web3 lead.
when electric vehicle (EV) company Tesla invested in Bitcoin and announced that they would accept Bitcoin as payment for their products, it caused a significant amount of public attention and discussion around the topic of cryptocurrency and blockchain technology.
This attention may have helped to spark conversations about the potential use cases and applications of blockchain technology, which is the underlying technology that enables cryptocurrencies like Bitcoin to function. As a result, people in various industries, including the Web3 lead at Adidas, began to consider how they could leverage blockchain to improve their own operations or products.
Overall, the statement suggests that Tesla’s brief foray into the world of cryptocurrency helped to raise awareness and generate interest in the potential of blockchain technology beyond just the world of finance and digital currencies.
Adidas has taken a more proactive approach to exploring and adopting blockchain and cryptocurrency technology.
According to the statement, the Web3 lead at Adidas, Wykes-Sneyd, has been working to educate and onboard employees throughout the company on the potential benefits and use cases of blockchain technology. This “journey” to get everyone on board with these new technologies has been ongoing for the past year and a half, and the statement suggests that this effort has been largely successful.
The phrase “drinking the Kool-Aid” is often used to refer to a person or group fully buying into a particular belief or idea, and in this context, it suggests that Wykes-Sneyd has been successful in getting people at Adidas to fully embrace the potential of blockchain and cryptocurrency.
Overall, the statement indicates that Adidas has made a concerted effort to explore and adopt new technologies in the blockchain and cryptocurrency space and that the company is now fully committed to leveraging these technologies to improve its operations and products.